Brainstorming for the CE: Four R’s of a circular flow

One of our missions for TGW is to help people find ways to increase revenue for their business through the circular economy.

A major barrier to organizations adopting more circular business strategies is not knowing how to reconfigure their business for it. Even after learning bout the CE and deciding to partake in it, the last step of actually making the change is where people steer away.

The Ellen McArthur Foundation and IDEO came out with a Circular Design Guide to help people find ways to redesign the world to be more circular. Part of that guide covers a simple brainstorm exercise for businesses within the “technical system” of a circular economy — that is, the system of human-made goods and materials.

Within this flow, there are four ways a product or service can be redesigned to be circular:

Reused

The length of time a product can be used for is maximized. An example of such is using that product as part of a service.

Example: Nuuly’s clothing rental subscription service

Refurbished

Products are designed to be easily repaired and or upgraded so it continues to stay in use.